Lemon or grapefruit – International fans of refreshment now have two non-alcoholic mixed drink flavours to choose from. The bubbly duo have been very successful on the German market since their launch in 2017. Our lemon flavour hit the export markets the following year. Now ERDINGER Alkoholfrei Grapefruit is taking the stage in Spain and other selected markets.
′′The very positive response to our Alkoholfrei Lemon inspired us to bring our grapefruit flavour to selected markets as well,′′ explains Waltraud Kaiser, Export Director at the private brewery. ′′Together with our traditional non-alcoholic beer, we now offer three top products of the highest quality.′′
The thirst-quenchers are available in 12 x 0.33 litre packs.The same standards that apply to Alkoholfrei Lemon apply to the newcomer as well: no artificial additives, no stabili-sers, only natural ingredients. These are all key factors, especially for customers who live an active, conscientious lifestyle.
′′Our two fruity non-alcoholic options mean pure enjoyment. Speciality beverages are particularly popular with people in Europe‘s urban areas who appreciate natural refreshment,′′ Waltraud Kaiser adds. And last but not least is the flavour. The bubbly combination of slightly bitter ERDINGER Alkoholfrei and juicy grapefruit is a hit and guarantees fruity-fresh refreshment.
With the help of our retail and restaurant partners, we are now tapping even more potential in the booming market for non-alcoholic beer-mix drinks.